Assignment

As the nation’s largest independent cancer consulting firm, Oncology Solutions is called upon by hospitals to facilitate growth of existing cancer service lines or broker acquisitions of physician groups. Once the only player in the market, over the years new competitors had copied the Oncology Solutions concept and even its graphic look. They hired Frederick Swanston to help them stand out again.

Approach

We developed a package of marketing tools, which positioned Oncology Solutions as transformational agents who help healthcare providers dramatically improve the delivery of cancer care. The package included direct mail components and a capabilities brochure, all with an updated graphic approach that gave Oncology Solutions a modern, leadership look.