Building a story
How Frederick Swanston helped Verifone engage the world.
Global Commerce Engaged
A relationship that has spanned almost a decade, Frederick Swanston partnered with Verifone in 2015-2016 to create a highly successful global campaign for the company’s peak event and fiscal kickoff tradeshows. The Frederick Swanston team became an extension of Verifone, helping plan, create and implement a fully integrated marketing program. The campaign’s breadth and authenticity netted the greatest customer engagement in Verifone history. For the complete inside story, contact us.
Tying the campaign together
A strong creative strategy energized the team and the campaign. The creative strategy allowed a variety of go-to-market objectives to be addressed, enhanced messaging to suit go-to-market objectives, and the storyline was leveraged by marcom, PR, product marketing, digital, and events.
Authenticity that stands out
Video and messaging was even used by their partner, Visa, in a joint piece for a 5,000-person keynote at Money20/20.
Within this complex marketplace, our goal was to authentically evolve the brand.
- All new imagery of Verifone employees in their local environment.
- New international-friendly commerce stock.
- Unique graphic elements to communicated the key message.
Versatility across the B2B marketing mix
The story transformed into a global road show sponsored by the CEO.
From the booth experience to field and digital marketing, Frederick Swanston provided in-depth support and materials across a multitude of B2B deliverable, including the brand campaign, product marketing, and sales tools.
Expanding the team during the peak
Frederick Swanston became an extension of Verifone’s team, during their busiest time of the year.
- Seamless collaboration across all functions
- Directed all aspects of project management
- Added valuable outside perspective