Freddy Swan

How about some good news to start the year off with?  According to no less a source than The New York Times, there will most likely be a significant rebound in advertising spending in 2012. This anticipated spending boost is due to the “quadrennial effect,” a confluence of four events each of which typically generates a shot of adrenaline to the media and advertising world.  Or, as I like to say, there’s nothing quite like a good presidential election coming at the end of an Olympic year to get advertisers’ attention!If you’d like to see the article from The New York Times, click on the link below.


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