Insights on an Agency Internship
I began interning at Frederick Swanston in the summer of 2013. I have to say it’s…
Cucumbers and Ketchup
There is something about Morgan that we just couldn’t ignore. Maybe it’s th…
The Benefits of an Independent Agency
It’s old news that major advertising conglomerates Omnicom and Publicis announced…
A New Era of Health Care Advertising
Frederick Swanston’s health care practice boasts among its client base three segm…
B2B or Not to B
“I have experience in B2B and B2C.” Okay, so what exactly does that mean? T…
Back to the Business of Building, Real Estate and Advertising
The past six years in the real estate industry have certainly been unlike any other per…
Where is Advertising Headed?
Yesterday I just started to jot down all the stuff that seems to be happening in the ma…
Have You Ever Heard About the Principle of Relative Constancy?
Don’t get too sweaty – I never heard or saw it either before I plunged onto the int…
Have You Ever Taken a Cruise?
With all the recent chaos within the cruise ship industry, it is very interesting to ex…
6 Moments in Advertising History
Advertising has long been a crucial part of history. It is a form of communication, a s…