Freddy Swan

Every summer, my family and I travel up north to Little Compton, Rhode Island to enjoy fresh lobster, warm lobster rolls and the stunning view of the Atlantic. This year, however, as the summer months were wrapping up, my family began to second guess the location of our annual vacation.

Although my vote has always been for our regular spot, I decided to help with the search for a new tradition. I researched the top 10 state tourism websites and this is what I found:

  1. Travel Oregon
  2. Visit Florida
  3. South Dakota Tourism
  4. Utah Travel Council
  5. Wyoming Tourism
  6. Arkansas Tourism
  7. New York State Tourism
  8. Minnesota Office of Tourism
  9. New Hampshire Division of Travel and Tourism
  10. North Carolina Tourism Services

Strangely enough, California, the state with the greatest share of tourism dollars was not listed. With over $85billion, their tourism website was not impressive. The top 10 websites, however, were beautifully done with:

  1. Spectacular color photographs
  2. Extremely interactive and interesting
  3. Great deals
  4. Complete and reasonable packages

All of these states had so much to offer, from highly ranked restaurants to 5-star hotels. But at the end of the day, the only place I wanted to go was the place I’ve known for years. Luckily, my family wasn’t too reluctant to the idea. We packed up the car and headed back to Little Compton. To travel advertising agencies representing state tourism, I have a few suggestions:

  1. Emphasize the importance of investing in a first rate website
  2. Don’t underestimate the power of Word of Mouth
  3. Back up your website with tourism and resort marketing efforts directed towards travel agents
  4. Accompany a strong website with conventional ad campaigns in travel magazines and direct mail brochures
  5. These additional campaigns should tie into the website
  6. Use high quality photographs

Leave a Reply

Your email address will not be published.

You may use these HTML tags and attributes: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <s> <strike> <strong>