Freddy Swan

The greatest advertising opportunity ever is here right now and some smart advertising agencies – probably in the USA – will have the chance to score big time if they can figure out the puzzle – it’s CHINA.Now look at this list of names and tell FREDDY what you see:

  • Coca Cola
  • Microsoft
  • IBM
  • GE
  • Intel
  • Nokia
  • McDonald’s
  • Mercedes
  • Disney
  • Nintendo
  • BMW
  • Target
  • Nike
  • Apple
  • Google

You got it – they are all iconic brands, memorable brands, thought provoking brands.

Now, tell which country is the 2nd largest economy in the world and leads the world in the manufacture of everything from toys to whatever – CHINA.

Now, name just ONE iconic brand name, one memorable brand name, one thought provoking brand name from CHINA.  You can’t, can you – Nada, Bupkis, None. That’s because there are none.

Now, you all see the opportunity. Brand building is going to happen in China. But how to go about that advertising invasion and which firms will have the money, chutzpa and know-how to get the Branding ball rolling – well, not even FREDDY SWAN knows those answers.

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