Why People Leave a Website

Here are the 25 reasons that folks leave websites. Suffice to say FREDDY has seen a lot of websites that violate these obvious caveats:

1. Auto-sound
2. Popups
3. Interstitials
4. Pagination
5. Slow load times
6. Prioritization of ads vs. content
7. Woeful navigation
8. Poor scent trails
9. Key information is AWOL
10. Immediate registration demands
11. Too much flashing, scrolling crap
12. Typos
13. Rubbish fonts
14. Narrow sites
15. Left-aligned sites
16. Cookie cutter websites
17. Cobwebs
18. A lack of clarity
19. PRspeak / jargon
20. Browser issues
21. Flash
22. No ‘About’ page
23. Video-only home pages
24. Boring vs. unprofessional
25. Contrast fail

If you have anything to do with your company’s website management you need to understand each of these objections and then give your website the test.

Let FREDDY know if you passed? Did our Frederick Swanston site pass?