Freddy Swan
Here are the 25 reasons that folks leave websites. Suffice to say FREDDY has seen a lot of websites that violate these obvious caveats:
- Auto-sound
- Popups
- Interstitials
- Pagination
- Slow load times
- Prioritization of ads vs. content
- Woeful navigation
- Poor scent trails
- Key information is AWOL
- Immediate registration demands
- Too much flashing, scrolling crap
- Typos
- Rubbish fonts
- Narrow sites
- Left-aligned sites
- Cookie cutter websites
- Cobwebs
- A lack of clarity
- PRspeak / jargon
- Browser issues
- Flash
- No ‘About’ page
- Video-only home pages
- Boring vs. unprofessional
- Contrast fail
If you have anything to do with your company’s website management you need to understand each of these objections and then give your website the test.
Let FREDDY know if you passed? Did our Frederick Swanston site pass?
