FRONTLINE NAVIGATION

THE MODEL

We built an agency that ignores traditional agency structures and taboos so that we can deliver exceptional creative with the finest client service. The typical agency organizational structure has principals and officers at the top, with junior level folks at the bottom. Our Frontline Navigation model puts our thought leader out front working hand-in-hand with you, not hidden behind layers of staff. So your direction never gets lost in translation. Our clients find this approach to be efficient, effective and enjoyable. And it produces terrific results.

THE PROCESS

 

Discovery

Before any creative work begins, your Frontline Navigator and the senior team become immersed in your market, competition, culture, and trends in the category. We take special care to take cues from your internal culture – not forcing a culture but rather bringing to light the strengths that are already there.

 

Course

Here we develop a plan of attack that is unique to you. Your Frontline Navigator shares the vision with all team members, so everyone has a stake in its success. This is a unique benefit of the frontline navigator approach - overseeing every aspect but empowering others and instilling a sense of true accountability.

 

Journey

Now we roll up our sleeves and craft your campaign. Our unique hands-on approach offers the agility to tailor the process to your business. And unlike traditional agencies, our process doesn’t dictate how your work should be handled based on what works for other accounts. We develop that based on your needs.

 

Destination

Half the fun is getting there, and we keep this in mind as we steam toward the destination. The campaign launch is really just the beginning. We work with you to measure results and react to changing market demands. And your frontline navigator has the power to change course when it’s needed – keeping the work relevant and effective.

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VALUE PROPOSITION

Senior-level thought leaders grasp the situation quickly, eliminating the need for unnecessary layers of staff that increase overhead.