Wearable Tech, Smarter Marketing: A New Era for Healthcare Brands
The Apple Watch, Oura Ring, Fitbit—chances are, you or someone you...
From the minds of the Frederick Swanston flock.
Dive into our thoughts and uncover helpful insights we've employed to help brands play more meaningful roles in people’s lives.
Super Bowl Slacking
Food, commercials, celebrities, oh ya and football. While the score didn’t...
Trends for 2025
As we enter 2025, the marketing and advertising landscape is evolving...
Trends in Real Estate Advertising
Real estate marketing has come a long way since the days...
Beyond ChatGPT
First, a caveat. AI applications can save a ton of time...
Olympic Branding 2024: How Nike, Coca-Cola, Airbnb and FIGS Are Winning the Marketing Game
For the 2024 Olympics, the advertising game is heating up, with...
The Ban on TikTok: What it Means for Marketing and Social Media
What is TikTok Marketing? TikTok marketing involves creating short-form video content...
Podcasts, Ads and TikToks. Time to Tune into Audio.
Let’s dive into the new sound of 2024 social media marketing....
Creative First and Foremost, Forever
The art (and purpose) of making strong creative your first priority....
Expedition GA4
Navigating the Pros and Cons of Google Analytics 4 (GA4) In...