OUR PROCESS

Delivering Exceptional Creative
with an Obsessive Commitment to Service

Frederick Swanston is a mid-sized Atlanta advertising agency led by creative strategists who developed a model for combining exceptional creative with the finest client service.
We call that model Frontline Navigation.

Creative

As an agency founded by national agency creative strategists, our creative product is our strong suit. We are accomplished in traditional creative – television, radio, print, newspaper and out-of-home – as well as website design, online advertising and social media.

Brand Development

Some believe creating a distinctive brand image is an almost mystical pursuit. No mystery. Branding is about truly understanding the brand’s unique qualities, then crafting a brand architecture that makes the brand different from your competitors and meaningful to your customers.

Media Strategy + Placement

We provide full-service media strategies and have placement capabilities for traditional, interactive and social media. Our media professionals take a holistic view of every situation and skillfully integrate traditional and interactive strategies into a cohesive, effective campaign.

Web Development

Frederick Swanston has created dozens of websites for clients, ranging from simple sites designed to put a fresh face on a brand, to e-commerce sites that meet strict compliance regulations on a state-by-state basis. Our services include web design and digital strategy.

Digital

Our digital capabilities include search marketing optimization (SEO), search engine marketing (SEM), online display advertising, social media marketing and high-level analytics, which enables us to constantly measure and continuously improve campaign performance.

Direct Marketing + Research

We have experience creating highly targeted direct marketing and direct response programs, and integrating them into traditional and online advertising campaigns. On the research front, we have fielded countless quantitative and qualitative studies in many industries.

WHO WE ARE

Scott Frederick

Scott Frederick

Partner, Executive Creative Director

Scott spent the first ten years of his advertising career in the Midwest at agencies DDB, Lawler Ballard, Northlich, and Wolf Blumberg and Krody, where he was Creative Director.

Bill Swanston

Bill Swanston

Partner, Executive Creative Director

Bill's creative credentials include work that has been recognized in almost every advertising award show including Cannes, One Show, Addy's, Communication Arts, Hatch, Obies and Tellies.

 

Meet the Full Team

"What I like best about them is they pitched the business with a senior team,
and they serve the business with a senior team."

− Dana Allen, Chief Marketing Officer, Norton Healthcare