Our DNA

When we connect.
You connect.

In today’s era of constant distractions, people only have time to connect with brands that speak to their specific needs. FredSwan helps clients cut through the messaging clutter to play more meaningful roles in people’s lives by creating authentic creative solutions rooted in data and strategy. 
This insight-driven approach has achieved real results for clients. It’s also why FredSwan is consistently recognized as one of the best agencies in the Southeast.

Sharp looking bunch, right? Join us. If you’d like to work for an agency that puts clients first, we’d love to chat.

Capabilities

Insight

  • Market Research
  • User Experience
  • Data Analytics
  • Competitive Review
  • Consulting and Planning
  • Social Audit

Strategy

  • Brand Positioning
  • Brand Strategy
  • Digital Strategy
  • Marketing Plan
  • Omnichannel Planning
  • Communications Roadmap
  • Product Launch Plan
  • Journey Mapping

Creative

  • Brand Identity
  • Brand Standards
  • Content Creation
  • Video Production
  • Website Development
  • User Experience
  • Collateral
  • Direct Mail
  • Outdoor
  • Trade Show

Media

  • Planning and Buying
  • Consumer and B2B
  • Integrated Traditional and Digital
  • Negotiation and Management
  • Buy Reconciliation
  • Dashboard Reporting
  • Competitive Analytics
Leadership

You love us.
You just don’t
know it yet.

All the fun-loving folks at FredSwan march to the same drum. We are not an agency of already done, been there and done that. We thrive on what’s new, what the heck and have you seen this?

Bill Swanston

Partner,
Executive Creative Director

Scott Frederick

Partner,
Executive Creative Director

Steven Vivian

Managing Director

Monica Arms

Senior Account Director

Una Newman

Senior Account Director

Gene Petersen

Director of Digital Strategy

Dustin Hall

Creative Director

Caitlin Kinney

Account Supervisor