Since 1991, Bill has been creating ad campaigns, helping brands connect with people. His strategically-driven, clear-headed thinking has helped companies build relationships with customers by simply speaking their language. He co-founded the agency in 2000, co-authored A Guide to Surviving the Seismic Shift in Advertising and is an avid eater of foods. Bill’s creative credentials include work that has been recognized in almost every advertising award show including Cannes, One Show, Addy’s, Communication Arts, Hatch, Obies and Tellies.
Forced to found Fred Swan after prior agency went belly up.
Old nickname: Snappy.
Prefers bone-in wings. Hates drumettes.
Creative idol: Prince.
Scared of wolf spiders.
Dream dinner guests: his mom, grandmother and Jesus.