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Frederick Swanston 3000 Old Alabama Road, Suite 119-348
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Wearable Tech, Smarter Marketing: A New Era for Healthcare Brands The Apple Watch, Oura Ring, Fitbit—chances are, you or someone you know is wearing one right now. These little wrist-bound (or finger-bound) gadgets are changing the way we think about health, shifting the focus... Continue Reading… Wearable Tech, Smarter Marketing: A New Era for Healthcare Brands
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Advertising, Branding, Digital, Healthcare, Technology

Wearable Tech, Smarter Marketing: A New Era for Healthcare Brands

The Apple Watch, Oura Ring, Fitbit—chances are, you or someone you...

Advertising, Branding, Digital

Super Bowl Slacking

Food, commercials, celebrities, oh ya and football. While the score didn’t...

Advertising, Branding, Digital, Technology

Trends for 2025

As we enter 2025, the marketing and advertising landscape is evolving...

Advertising, Branding, Digital, Technology

Trends in Real Estate Advertising

Real estate marketing has come a long way since the days...

Advertising, Branding, Digital, Technology

Beyond ChatGPT

First, a caveat. AI applications can save a ton of time...

Advertising, Branding

Olympic Branding 2024: How Nike, Coca-Cola, Airbnb and FIGS Are Winning the Marketing Game

For the 2024 Olympics, the advertising game is heating up, with...

Advertising, Social

The Ban on TikTok: What it Means for Marketing and Social Media

What is TikTok Marketing? TikTok marketing involves creating short-form video content...

Advertising, Digital

Podcasts, Ads and TikToks. Time to Tune into Audio.

Let’s dive into the new sound of 2024 social media marketing....

Advertising, Branding

Creative First and Foremost, Forever

The art (and purpose) of making strong creative your first priority....

Advertising, Branding

2024 Social Forecast
Thumb-Stopping Social Trends

Keeping up with the trendsetters and social scrollers. What’s on trend...

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Let’s do this. Get in touch with FredSwan

  • 770.642.7900
  • hello@frederickswanston.com
  • 3000 Old Alabama Road
  • Suite 119-348
  • Alpharetta, GA 30022
  • © 2025 FrederickSwanston