The City of Alpharetta
Have you seen this logo? It’s hard to miss! The City of Alpharetta continues to rollo…
Cullman Regional Brand and Campaign
We just finished launching a new brand and campaign for one of our newest clients, Cull…
Revisiting the Instagram Icon Redesign
We do a lot of branding here Frederick Swanston, so we were especially interested in th…
NASA released their entire 1970s Graphics Standard Manual online for free
We love brands here at Frederick Swanston. So it would be an understatement to say tha…
Evolving the Google Identity
Google introduced a new logo today. Read the full blog post here: https://design.googl…
The First (and Most Important) Step to Rebranding
When a company starts the decision-making process to rebrand, the questions they must a…
Are Celebrity Endorsements Worth It?
When it comes to celebrity endorsements there’s not a secret formula for when it’s …
The Brand Value of Team USA
As a soccer fan and former college player, it’s been thrilling to watch the country u…
The Brand Equity of Detroit
I am a Detroiter. Admittedly, I have been away from Detroit far longer than I have live…