Freddy Swan

The art (and purpose) of making strong creative your first priority.

Standing out in an increasingly cluttered environment is not just an advantage, it’s essential. Brands that dare to innovate and explore new avenues of expression are the ones poised to captivate consumers’ attention.

Why Creativity Matters

Anyone can write a Word doc. Anyone can snap a pic and design in Canva. Right? We call BS! Creating work that stirs emotions, evokes laughter or tears and forges genuine connections while still answering a brief that rolls up to your corporate strategy—now, that’s a skill. Nay. An art form. And one worth paying the experts to create. Good creative is what separates the forgettable from the unforgettable, the mundane from the magnificent. Because in the end, it’s more than building brands. It’s building lasting relationships with your customers. “Marketing is most successful with compelling creative. The true heart of marketing comes from the creatives: graphic designers, social media managers, brand managers, copywriters, and the like. In a driving consumeristic society, marketing-driven by creative is the best strategy to secure sales and brand awareness. Creativity is without a doubt the driving force behind marketing and should always be a priority for the industry.”1

Navigating the Creative Challenge

Creativity isn’t just a choice, it’s the only choice. A creative mind is what separates a good marketer from a great marketer. Strong copy, engaging visuals, and an effective strategy all hold creativity as their cornerstone. And as the digital realm continues to evolve, marketers face unique challenges in staying ahead of the curve. The rise of AI tools streamlines tasks, freeing up marketers to focus on what truly matters: crafting compelling narratives that resonate with audiences on a deeper level. Our advice? Lean in and enjoy the ride.

Embracing the Unexpected

Consumers love to see something different. And consumer preferences are evolving. So are the visual landscapes they engage with. Minimalism is stepping aside making way for surrealism, thanks to the advent of generative AI tools. Content that dares to defy convention finds favor with audiences seeking the extraordinary. In 2024, brands that harness such unconventional content stand poised for unparalleled success.

At FredSwan, we understand the power of creativity. PERIOD. It drives success, refreshes products and changes minds. Our creative-first approach empowers brands to break barriers, push boundaries and forge meaningful connections with their audience. Join us as we redefine the future of marketing, one creative endeavor at a time.

1 Kingstar Media. “Why Marketers Should Think Creative First.”. August 2022.