A Balancing Act Between
Lifestyle and Technology
Alpharetta, a more than 150-year-old city in north Georgia, has evolved in recent years from simply a nice place to live, into a dynamic destination for both business and residents. Our task was to create a new brand image for the city, as well as to design and build a new website to bring the new brand to life.
Market research surveying residents, businesses, influential citizens and city leadership identified a number of common core attributes that were important to all city stakeholders. We created a differentiating brand platform that positioned Alpharetta as the community with a deliberate blend of quality of life, energy, innovation and excellence.
The branding aspect of the project is in its early stages but is already generating excitement across all stakeholders. Website development will follow when branding is firmly in place.