Branding
A City

A Balancing Act Between
Lifestyle and Technology

City of Alpharetta
Technology City of the South

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Assignment

Alpharetta, a more than 150-year-old city in north Georgia, has evolved in recent years from simply a nice place to live, into a dynamic destination for both business and residents. Our task was to create a new brand image for the city, as well as to design and build a new website to bring the new brand to life.

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Approach

Market research surveying residents, businesses, influential citizens and city leadership identified a number of common core attributes that were important to all city stakeholders. We created a differentiating brand platform that positioned Alpharetta as the community with a deliberate blend of quality of life, energy, innovation and excellence.

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Result

The branding aspect of the project is in its early stages but is already generating excitement across all stakeholders. Website development will follow when branding is firmly in place.