Claim Your Life
Campaign

Making Sense of Medicare
Supplemental Insurance

Claim
Your Life
Campaign

Making Sense of Medicare
Supplemental Insurance

Claim
Your Life
Campaign

Making Sense of Medicare
Supplemental Insurance

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1

Bankers Fidelity
Life and Health Insurance Provider

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Assignment

The largest part of Bankers Fidelity's business is providing Medicare supplemental insurance to cover the gaps in healthcare coverage for people over the age of 65. With so many companies competing for this business, Bankers Fidelity needed to develop a brand identity and aggressively market itself in order to stand out.

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Approach

We created the company's first ever integrated campaign consisting of television, direct mail, a new website, online and search engine marketing to position Bankers Fidelity as the company that provides the coverage that enables seniors to "Claim Your Life."

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Result

Bankers Fidelity has shown tremendous sales increases, as much as 70% for some products. Agents are finding it easier to set appointments with the heightened brand recognition, and are receiving higher quality leads that are more easily converted.