Assignment

A premier leisure and meeting destination, Chateau Elan offers the outstanding amenities one would expect in a world-class resort; plus a lot of special features one wouldn’t expect. Our job was to capture Chateau Elan unique charm in order to separate it from the “sameness” that exists in the resort industry.

Approach

In addition to great golf, fine dining and luxurious accommodations, Chateau Elan has its own winery, an authentic reproduction of a French chateau, and a conference center. Our campaign demonstrated this breadth of amenities, which virtually no other resort can match, in a series of prints ads, direct mail and online banners.