Cheers

Toasting the Marketing Success
of a Georgia Winery

Chateau Elan
World-class Resort and Vineyard

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Assignment

A premier leisure and meeting destination, Chateau Elan offers the outstanding amenities one would expect in a world-class resort; plus a lot of special features one wouldn’t expect. Our job was to capture Chateau Elan unique charm in order to separate it from the “sameness” that exists in the resort industry.

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Approach

In addition to great golf, fine dining and luxurious accommodations, Chateau Elan has its own winery, an authentic reproduction of a French chateau, and a conference center. Our campaign demonstrated this breadth of amenities, which virtually no other resort can match, in a series of prints ads, direct mail and online banners.

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Result

Emerging from the doldrums experienced by the resort industry since 2008, Chateau Elan is enjoying a re-birth on the strength of its unique amenities offering.