Partnership Against Domestic Violence

Partnership Against Domestic Violence

Largest Organization Combating Domestic Violence in Georgia

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Assignment

The largest nonprofit domestic violence organization in Georgia, PADV offers professional, compassionate and empowering support to battered women in Metro Atlanta. Our assignment was to refresh the image of the organization and drive participation in its annual fundraising Gala and other giving opportunities.

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Approach

We talked to victims and their families, and built a campaign around their actual stories. Campaign elements included a refreshed logo, radio advertising, e-blasts, posters, annual report, invitations and promotional collateral for the annual fundraising gala and other events.

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Result

Most successful gala ever – with more attendees and more donations than ever before. Total contributions rose from $2.8M to $4M and there was a 300% increase in enrollment in the teen workshop.