Skincare
Support
Group

Positioning a Treatment System
for Cancer Patients

RadiaGuard
Treatment System for Radiation Therapy Patients

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Assignment

RadiaGuard is a line of skin care treatments that helps protect, treat and repair damaged skin for patients undergoing radiation treatment. Our assignment was to define a new brand position for RadiaGuard, and to bring the brand to life creatively in order to help it compete against more established treatments.

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Approach

Building from our new brand position we initially developed a new logo, graphic standards manual and sales collateral. As the brand unfolded, we extended the new positioning to packaging and online advertising.

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Result

With a benefit-driven brand position and professionally designed identity, RadiaGuard is now positioned as an up-and-coming contender in the radiation treatment category.