Positioning a Treatment System
for Cancer Patients
Treatment System for Radiation Therapy Patients
RadiaGuard is a line of skin care treatments that helps protect, treat and repair damaged skin for patients undergoing radiation treatment. Our assignment was to define a new brand position for RadiaGuard, and to bring the brand to life creatively in order to help it compete against more established treatments.
Building from our new brand position we initially developed a new logo, graphic standards manual and sales collateral. As the brand unfolded, we extended the new positioning to packaging and online advertising.
With a benefit-driven brand position and professionally designed identity, RadiaGuard is now positioned as an up-and-coming contender in the radiation treatment category.