CUTTING THROUGH CLUTTER
Launching New Technology in a Crowded Market Place
SPARTANBURG REGIONAL HEALTHCARE SYSTEM
South Carolina's #1 Ranked Hospital
Already ranked #1 in South Carolina, the addition of the CyberKnife computer-based technology for cancer treatment elevated Spartanburg Regional Hospital to an entirely new level of patient care. Our integrated campaign announced that CyberKnife gives Spartanburg Regional a capability offered by only the finest hospitals in the country.
We launched the campaign with print, radio, outdoor and digital, to be followed by television later in 2015. Despite its name, the CyberKnife is actually a non-surgical, pain-free treatment for patients with advanced stages of cancer. Our message was simple and hopeful: “CyberKnife, the only thing it cuts is cancer.”
In its early stages, the campaign has generated significant interest among patients and physicians throughout the region. Utilization is expected to continue to steadily increase throughout 2015.