Brand Balance

University of Oklahoma &
Stephenson Cancer Center

Stephenson Cancer Center at University of Oklahoma
Oklahoma's Only Academic Cancer Center

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Assignment

The Charles and Peggy Stephenson Cancer Center at the University of Oklahoma was launched as the only freestanding cancer center in Oklahoma. Our assignment was to develop a brand positioning and identity package to position SCC as among the finest academic cancer centers in the country.

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Approach

Our recommendation was to win the branding battle in Oklahoma first, and then grow outwardly. We developed a logo design and messaging platform positioning Stephenson Cancer Center as Oklahoma’s only comprehensive academic cancer center.

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Result

Still in its early stages, the branding effort has won many fans within the University and across the state. More importantly, utilization of Stephenson Cancer Center continues to increase steadily.