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Advertising//Branding//Digital//Technology

Beyond ChatGPT

Freddy Swan

First, a caveat. AI applications can save a ton of time and money, but you still have to do the work. ChatGPT, as amazing as it is (and it is amazing) does not replace creative thinking. To write effective copy that connects with human beings still requires a creative talent with the skills to draw out emotional reactions – to connect brands with people through emotive storytelling. Blah, blah, blah. Let’s get to the list. Everyone loves a list. And yes. This list was generated in part using AI.

1. AI-Powered Content Creation

  1. ChatGPT – Generate human-like conversations and content ideas.
  2. Claude – Create website, graphics, documents, and code.
  3. Jasper AI – Streamlined content for blogs and marketing.
  4. Mage – Create beautiful images and GIFs from text.
  5. Copy.ai – Write compelling ad copy and blog posts.
  6. Writesonic – Easily create articles, ads, and web content.
  7. Headlime – Generate high-conversion copy for websites and ads.
  8. Scalenut – Content creation focused on SEO optimization.
  9. Copysmith – Craft engaging social posts and ads.
  10. Frase – Optimize your content with keyword suggestions.
  11. Grammarly – Enhance your writing with grammar and style checks.
  12. Waldo – Expert research assistant.

2. AI-Powered Image Creation and Manipulation

  1. Midjourney – Generate unique, artistic visuals from text.
  2. DALL-E – Transform text prompts into creative images.
  3. Canva – Design social media graphics, presentations, and more.
  4. Designify – Enhance images with background removal and editing.
  5. Upscale Media – Improve video and image resolution.
  6. Ideogram – Generate beautiful images.

3. SEO Optimization Tools

  1. Surfer SEO – Optimize content to rank higher in search engines.
  2. MarketMuse – Plan and optimize long-form content for SEO.
  3. WordLift – Use structured data to enhance content visibility.
  4. INK Editor – SEO-optimized writing tool for better rankings.

4. Ad Management and Automation

  1. Smartly.io – Manage and automate social media advertising.
  2. Albert.ai – Automate your digital ad campaigns for better performance.
  3. Adzooma – Manage and optimize Google, Facebook, and Microsoft ads.
  4. Optmyzr – Optimize PPC campaigns with detailed reports.
  5. Zalster – Enhance Facebook and Instagram ad performance.

5. Social Media and Audience Insights

  1. RADAAR – Schedule posts, track performance, and analyze competitors.
  2. Hootsuite – Social media management and scheduling platform.
  3. BuzzSumo – Analyze content performance and find trending topics.
  4. Sprinklr – Manage customer experiences across social channels.
  5. Crimson Hexagon – Social listening and audience segmentation.
  6. Brandwatch – Track consumer insights and brand perception.

6. Email Marketing Optimization

  1. Seventh Sense – Time your email sends for peak engagement.
  2. AITopTools – Analyze email campaigns for better performance.
  3. Drift – Create personalized customer conversations with chatbots.

7. Marketing Analytics & Automation

  1. HubSpot CRM – Automate your marketing efforts and track leads.
  2. PaveAI – Convert Google Analytics data into actionable insights.
  3. DataRobot – Build predictive marketing models from data.

8. Video Creation

  1. Lumen5 – Transform blog posts into engaging videos.
  2. Synthesia – Generate videos using AI avatars.
  3. Runway ML – Create and edit videos and 3D models.

9. Website & Landing Page Optimization

  1. Unbounce – Create high-conversion landing pages without coding.
  2. Mutiny – Personalize website experiences to drive conversions.

10. Influencer Marketing

  1. Influencity – Manage influencer campaigns and track performance.

11. Research Tools for Data and Insights

  1. BuzzSumo – Discover trending content and analyze competitors.
  2. Brandwatch – Monitor social media conversations and trends.
  3. Crimson Hexagon – Track audience behavior and consumer trends.
  4. Tableau – Visualize complex data for easier analysis.
  5. AnswerThePublic – Analyze customer questions for content ideas.
  6. GetMunch – Use chatbots for customer support and engagement.