Freddy Swan
The Apple Watch, Oura Ring, Fitbit—chances are, you or someone you know is wearing one right now. These little wrist-bound (or finger-bound) gadgets are changing the way we think about health, shifting the focus from reactive care to proactive wellness. And for healthcare marketers? That’s a game-changer.
Why Wearables Are a Big Deal
With 1 in 5 adults regularly using a smartwatch or fitness tracker, wearable tech is no longer a niche market—it’s mainstream. These devices track everything from steps to sleep, heart rate to blood sugar, creating a goldmine of real-time health data. That’s great news for brands and businesses looking to engage consumers in new, meaningful ways.
Marketing Opportunities for Healthcare Brands
Personalized Consumer Engagement
Wearable data opens the door for businesses to send targeted health tips, appointment reminders, and preventative care messages—right when consumers need them most. Think of it as marketing with a personal touch.
Researchers at the Stanford University School of Medicine are conducting the Apple Heart Study focused on using the Apple Watch to detect Atrial Fibrillation which is the leading cause of stroke and hospitalization in the United States1
Supercharged Digital Health Platforms
Wearables aren’t just for fitness buffs. Companies can integrate wearable data into digital health platforms, making telehealth visits and remote monitoring more effective than ever. A connected consumer is an engaged consumer.
Showcasing Tech-Forward Innovation
Marketing isn’t just about reaching people—it’s about making an impression. Businesses that highlight their use of wearable tech position themselves as leaders in digital health, attracting tech-savvy consumers and standing out in a crowded market.
Dexcom is partnering with Oura Health to integrate glucose monitoring with the data collected by the Oura Ring, enhancing the management of conditions like diabetes2
Promoting Preventative & Chronic Care Management
From diabetes to heart disease, wearable data can help consumers stay on top of their health. Brands can leverage this tech to encourage checkups, promote screenings, and drive participation in wellness programs.
Any Catch?
Not every consumer is sold on wearables—some worry about accuracy, privacy, or just get bored after a few months. But with clear communication, transparency, and a focus on real benefits, businesses can build trust and keep engagement high.
The Bottom Line
Wearables aren’t just a trend—they’re reshaping the way people approach healthcare. For brands willing to embrace this tech, the opportunity to connect with consumers in fresh, impactful ways is huge. So, what’s your strategy?
