Advertising, Branding, Digital, Technology

Beyond ChatGPT

First, a caveat. AI applications can save a ton of time...

Advertising, Branding

Olympic Branding 2024: How Nike, Coca-Cola, Airbnb and FIGS Are Winning the Marketing Game

For the 2024 Olympics, the advertising game is heating up, with...

Advertising, Branding

Creative First and Foremost, Forever

The art (and purpose) of making strong creative your first priority....

Advertising, Branding

2024 Social Forecast
Thumb-Stopping Social Trends

Keeping up with the trendsetters and social scrollers. What’s on trend...

Advertising, Branding

Peering into 2024’s Crystal Ball: Gen Z’ing, AI Magic and Creative Chops

We’ve got the 411 on 2024. As we bid adieu to...

Advertising, Branding, Healthcare

Flight Plan for Healthcare Lift Off

Navigating the 6 biggest challenges healthcare faces in 2024. 2023 has...

Advertising, Branding

The Good, Bad & Uglies of Video Testimonials

We all do it. Before we eat someplace, buy something, or...

Branding, Digital, Healthcare

Unleash the TikTok Power of Dancing Doctors and Viral Vaccinations

Your TikTok Brand Is Waiting For You. Has TikTok run its...

Branding, Healthcare

The Case for Data

Without research, you’re probably throwing away your marketing dollars. Research is...

Branding, Healthcare

Change is healthy. But changing loyalty is becoming a healthcare concern.

Loyalty looks different post COVID-19. Here’s how healthcare can turn heads...