Cut through and connect like never before.
Doctors in stethoscopes, smiling nurses and chipper patients are the ineffective mainstays of healthcare marketing. Instead of falling back on these industry cliches, we start by uncovering key insights to inform compelling strategies for connecting with people. FredSwan helps clients cut through the messaging clutter to play more meaningful roles in people’s lives by creating authentic creative solutions rooted in data and strategy.
Looking for more? View all Case Studies
We’re obsessed
with ROI.
Category Expertise
We balance a deep understanding of healthcare with our experience in consumer branding to create campaigns that diverge from the expected in healthcare marketing.
Consumerism
Instead of targeting patients, we reach people. We connect brands with consumers who increasingly have more choice than ever before.
Full Spectrum of Care
From providers and payers, we work with them all to get a better picture of how consumers shop and use healthcare today.
Market Specialists
Working with clients from coast to coast, we appreciate the need to understand your highly nuanced challenges and opportunities on a local level.
Methodist
Methodist Le Bonheur Healthcare
Change in
Memphis.
Stay up to date with our blog.
Consumers vs. Patients: Are You Marketing to The Right Audience?
They’re your most important asset. Here’s how to prioritize their experience....
Continue Reading
Change is healthy. But changing loyalty is becoming a healthcare concern.
Loyalty looks different post COVID-19. Here’s how healthcare can turn heads...
Continue Reading
Break your common archetype. Brand with meaning.
Stay competitive. Go beyond The Caregiver persona. For the past several...
Continue ReadingAtlanta Gastro
Atlanta Gastroenterology Associates
user experience for the
nation’s largest GI practice.
You’ll love us too.
You just don’t
know it yet.
