Cut through and connect like never before.
Doctors in stethoscopes, smiling nurses and chipper patients are the ineffective mainstays of healthcare marketing. Instead of falling back on these industry cliches, we start by uncovering key insights to inform compelling strategies for connecting with people. FredSwan helps clients cut through the messaging clutter to play more meaningful roles in people’s lives by creating authentic creative solutions rooted in data and strategy.
We balance a deep understanding of healthcare with our experience in consumer branding to create campaigns that diverge from the expected in healthcare marketing.
Instead of targeting patients, we reach people. We connect brands with consumers who increasingly have more choice than ever before.
Full Spectrum of Care
From providers and payers, we work with them all to get a better picture of how consumers shop and use healthcare today.
Working with clients from coast to coast, we appreciate the need to understand your highly nuanced challenges and opportunities on a local level.