Cut through and connect like never before.

Doctors in stethoscopes, smiling nurses and chipper patients are the ineffective mainstays of healthcare marketing. Instead of falling back on these industry cliches, we start by uncovering key insights to inform compelling strategies for connecting with people. FredSwan helps clients cut through the messaging clutter to play more meaningful roles in people’s lives by creating authentic creative solutions rooted in data and strategy.

Vidant Health

Case Study

Vidant Health

Multi-Platinum Websites
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Getting Results

We’re obsessed
with ROI.

Category Expertise

We balance a deep understanding of healthcare with our experience in consumer branding to create campaigns that diverge from the expected in healthcare marketing.


Instead of targeting patients, we reach people. We connect brands with consumers who increasingly have more choice than ever before.

Full Spectrum of Care

From providers and payers, we work with them all to get a better picture of how consumers shop and use healthcare today.

Market Specialists

Working with clients from coast to coast, we appreciate the need to understand your highly nuanced challenges and opportunities on a local level.


Case Study

Methodist Le Bonheur Healthcare

Affecting Social
Change in
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Our Thinking

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Atlanta Gastro

Case Study

Atlanta Gastroenterology Associates

Securing an exceptional online
user experience for the
nation’s largest GI practice.
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Brands that love us.

You’ll love us too.
You just don’t
know it yet.