Cut through and connect like never before.

Doctors in stethoscopes, smiling nurses and chipper patients are the ineffective mainstays of healthcare marketing. Instead of falling back on these industry cliches, we start by uncovering key insights to inform compelling strategies for connecting with people. FredSwan helps clients cut through the messaging clutter to play more meaningful roles in people’s lives by creating authentic creative solutions rooted in data and strategy.


Case Study

Methodist Le Bonheur Healthcare

Affecting Social
Change in
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Getting Results

We’re obsessed
with ROI.

Category Expertise

We balance a deep understanding of healthcare with our experience in consumer branding to create campaigns that diverge from the expected in healthcare marketing.


Instead of targeting patients, we reach people. We connect brands with consumers who increasingly have more choice than ever before.

Full Spectrum of Care

From providers and payers, we work with them all to get a better picture of how consumers shop and use healthcare today.

Market Specialists

Working with clients from coast to coast, we appreciate the need to understand your highly nuanced challenges and opportunities on a local level.


Case Study

Cullman Regional Medical Center

Promoting Kale
in Rural Alabama.
View Case Study
Our Thinking

Healthcare White Paper:
How we see it from here.

Find out how your peers are handling the same challenges you face every day in our FREE annual report on Community Hospital Marketing.

  • Think like a consumer packaged goods company and build brand loyalty.
  • Stem outmigration for key service lines by promoting the positives.
  • What’s next in digital that can help you score some quick wins.


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Atlanta Gastro

Case Study

Atlanta Gastroenterology Associates

Securing an exceptional online
user experience for the
nation’s largest GI practice.
View Case Study
Brands that love us.

You’ll love us too.
You just don’t
know it yet.