What Makes a Great Hospital Website?

avatar 04.30.2013 by

KEY HOSPITAL MARKETING TOOL – Most hospital marketing gurus would agree that the hospital’s website is one of the hospital’s most important marketing tools. Also, hospital marketing experts would probably agree that hospitals with superior websites have a leg up in telling their service story to potential customers which is going to lead to more more…

2013 Healthcare Marketing Strategies Summit
avatar 03.27.2013 by

We’re really excited about Frederick Swanston exhibiting at the Healthcare Marketing Strategies Summit on May 5-7, 2013 in Scottsdale, AZ. This annual Summ more...

Where Have All The Doctors Gone?
avatar 10.25.2012 by

I have noticed lately that more and more of my “Doctors Visits” are really with the “Physician Assistants”. Now I don’t mind that since these P.A. more...

Hospital Marketing to New Patients.
avatar 10.18.2012 by

I decided to try to answer my cardiologist’s question – “How does our hospital build our brand and create a marketing plan?”

After pondering t more...

University of Iowa Health Care Admits FredSwan.
avatar 06.05.2012 by

After an extensive review that included agencies from all over the country, University of Iowa Health Care has selected Frederick Swanston as its agency of r more...

Una Newman Vents On Electronic Medical Records.
avatar 05.23.2012 by

I go to quite a few doctors who all represent different hospitals in Atlanta. And it seems like all of them ask the same questions and record the same answer more...

Kosair Childrens Spot Wins Best of Show.
avatar 04.18.2012 by

“Coming Home”, an emotional ad Frederick Swanston created for Kosair Children’s Hospital, celebrates the overwhelming relief parents feel when their cr more...

What Impact Does Healthcare Reform Have On Hospital Marketing?
avatar 12.09.2011 by

It’s a question on the minds of healthcare marketers everywhere.  For several generations, healthcare providers (both hospitals and physicians) have been more...

Marketing in a Community Hospital – Preparing for Hospital-Physician Consolidation
avatar 09.29.2011 by

Many hospitals across the country are being squeezed financially by rapid changes occurring in the industry, some resulting from financial triggers generated more...