| 04.18.2012 by Freddy Swan |
“Coming Home”, an emotional ad Frederick Swanston created for Kosair Children’s Hospital, celebrates the overwhelming relief parents feel when their critically ill child is finally able to return home from the hospital. This spot is very dear to our hearts and we are honored to receive Best of Show for television in the prestigious 29th [...]
| 12.09.2011 by Una Newman |
It’s a question on the minds of healthcare marketers everywhere. For several generations, healthcare providers (both hospitals and physicians) have been ...
| 09.29.2011 by Una Newman |
Many hospitals across the country are being squeezed financially by rapid changes occurring in the industry, some resulting from financial triggers generated...
| 09.22.2011 by Dean Lukehart |
We’re excited to be working with some great folks at Coffee Regional Medical Center (CRMC), a not-for-profit, acute-care hospital located in Douglas, GA. ...
| 09.20.2011 by Freddy Swan |
This year’s conference was loaded with great information for hospital marketers on topics ranging from Measuring Social Media to Developing Physician Strat...
| 09.15.2011 by Rick Ender |
A few months ago, I was home working on a new TV campaign for Kosair Children’s Hospital — one of our clients located in Louisville, Kentucky. I was si...
| 09.14.2011 by Rick Ender |
Frederick Swanston’s healthcare contingent is setting up shop this week in Booth 113 at the Society for Healthcare Strategy and Market Development (SHSMD) ...