Kosair Children’s Spot Wins Best of Show.
avatar 04.18.2012 by

“Coming Home”, an emotional ad Frederick Swanston created for Kosair Children’s Hospital, celebrates the overwhelming relief parents feel when their critically ill child is finally able to return home from the hospital. This spot is very dear to our hearts and we are honored to receive Best of Show for television in the prestigious 29th [...]

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avatar 12.09.2011 by

It’s a question on the minds of healthcare marketers everywhere.  For several generations, healthcare providers (both hospitals and physicians) have been ...

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avatar 09.29.2011 by

Many hospitals across the country are being squeezed financially by rapid changes occurring in the industry, some resulting from financial triggers generated...

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avatar 09.22.2011 by

We’re excited to be working with some great folks at Coffee Regional Medical Center (CRMC), a not-for-profit, acute-care hospital located in Douglas, GA. ...

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avatar 09.20.2011 by

This year’s conference was loaded with great information for hospital marketers on topics ranging from Measuring Social Media to Developing Physician Strat...

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avatar 09.15.2011 by

A few months ago, I was home working on a new TV campaign for Kosair Children’s Hospital — one of our clients located in Louisville, Kentucky.  I was si...

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avatar 09.14.2011 by

Frederick Swanston’s healthcare contingent is setting up shop this week in Booth 113 at the Society for Healthcare Strategy and Market Development (SHSMD) ...

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