The Good, Bad & Uglies of Video Testimonials
We all do it. Before we eat someplace, buy something, or...
From the minds of the Frederick Swanston flock.
Dive into our thoughts and uncover helpful insights we've employed to help brands play more meaningful roles in people’s lives.
Cracking the Healthcare Marketing Code with Outside Intel
Lessons to Elevate Your Healthcare Marketing to a Whole New Level....
The ABCs of ChatGPT for Healthcare Content Creators
The ins and outs of using ChatGPT for those who want...
Unleash the TikTok Power of Dancing Doctors and Viral Vaccinations
Your TikTok Brand Is Waiting For You. Has TikTok run its...
The Case for Data
Without research, you’re probably throwing away your marketing dollars. Research is...
Healthcare Marketing in 2023
Record losses. Shrinking margins. Slashed budgets. And now for the bad...
Disruptors are Revolutionizing Healthcare. Can You Keep Up?
We’ll help you rip off the Band-Aid and handle this new...
7 Seismic Marketing Shifts Nobody Saw Coming.
Well, we did. And now we’re sharing with you just in...
Consumers vs. Patients: Are You Marketing to The Right Audience?
They’re your most important asset. Here’s how to prioritize their experience....
Change is healthy. But changing loyalty is becoming a healthcare concern.
Loyalty looks different post COVID-19. Here’s how healthcare can turn heads...