Beyond ChatGPT
First, a caveat. AI applications can save a ton of time...
From the minds of the Frederick Swanston flock.
Dive into our thoughts and uncover helpful insights we've employed to help brands play more meaningful roles in people’s lives.
Olympic Branding 2024: How Nike, Coca-Cola, Airbnb and FIGS Are Winning the Marketing Game
For the 2024 Olympics, the advertising game is heating up, with...
The Ban on TikTok: What it Means for Marketing and Social Media
What is TikTok Marketing? TikTok marketing involves creating short-form video content...
Podcasts, Ads and TikToks. Time to Tune into Audio.
Let’s dive into the new sound of 2024 social media marketing....
Creative First and Foremost, Forever
The art (and purpose) of making strong creative your first priority....
Expedition GA4
Navigating the Pros and Cons of Google Analytics 4 (GA4) In...
2024 Social Forecast
Thumb-Stopping Social Trends
Keeping up with the trendsetters and social scrollers. What’s on trend...
Peering into 2024’s Crystal Ball: Gen Z’ing, AI Magic and Creative Chops
We’ve got the 411 on 2024. As we bid adieu to...
Flight Plan for Healthcare Lift Off
Navigating the 6 biggest challenges healthcare faces in 2024. 2023 has...
The Good, Bad & Uglies of Video Testimonials
We all do it. Before we eat someplace, buy something, or...