| 05.15.2012 by Freddy Swan |
Simple question – right? Not if you Google and read articles with titles like – “What makes a great advertising agency?” or “Why advertise?” or “What makes a great ad?” The many long and detailed answers can be found by doing just that. Go to Google and ask those questions or similar ones. You’ll get [...]
| 04.18.2012 by Freddy Swan |
“Coming Home”, an emotional ad Frederick Swanston created for Kosair Children’s Hospital, celebrates the overwhelming relief parents feel when their cr...
| 02.01.2012 by Freddy Swan |
Does anyone actually tune in to watch the game anymore? Well, I’m sure there’s still a handful of face-painted, jersey-wearin’ folks out th...
| 01.24.2012 by Freddy Swan |
Like a lot of folks, Freddy Swan has been cutting back on unnecessary expenditures lately. One area where many people have cut back is on magazine subscripti...
| 01.11.2012 by Freddy Swan |
How about some good news to start the year off with? According to no less a source than The New York Times, there will most likely be a significant rebound...
| 01.04.2012 by Freddy Swan |
Here are some observations and realities advertisers and their agencies need to address as they study 2011 holiday retail sales and trends:
Internet sho...| 12.21.2011 by Freddy Swan |
What better way to celebrate the holidays than to embarrass your employees with old photos. Please enjoy at our expense.
Happy Holidays from Frederick...
| 12.15.2011 by Freddy Swan |
To me, the ads I see on the Internet aren’t really very effective and I’ve wondered why. I think it’s because most advertisers aren’t taking advant...
| 12.06.2011 by Freddy Swan |
Guest post from Molly Carter Gaines, SolDesign Company
As marketers, we sometimes find ourselves tempted to focus all of our attention on one single p...
| 11.24.2011 by Freddy Swan |