Why Do Companies Advertise?
avatar 05.15.2012 by

Simple question – right? Not if you Google and read articles with titles like – “What makes a great advertising agency?” or “Why advertise?” or “What makes a great ad?” The many long and detailed answers can be found by doing just that. Go to Google and ask those questions or similar ones. You’ll get [...]

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avatar 04.18.2012 by

“Coming Home”, an emotional ad Frederick Swanston created for Kosair Children’s Hospital, celebrates the overwhelming relief parents feel when their cr...

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avatar 02.01.2012 by

Does anyone actually tune in to watch the game anymore? Well, I’m sure there’s still a handful of face-painted, jersey-wearin’ folks out th...

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avatar 01.24.2012 by

Like a lot of folks, Freddy Swan has been cutting back on unnecessary expenditures lately. One area where many people have cut back is on magazine subscripti...

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avatar 01.11.2012 by

How about some good news to start the year off with?  According to no less a source than The New York Times, there will most likely be a significant rebound...

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avatar 01.04.2012 by

Here are some observations and realities advertisers and their agencies need to address as they study 2011 holiday retail sales and trends:

Internet sho...

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avatar 12.21.2011 by

What better way to celebrate the holidays than to embarrass your employees with old photos. Please enjoy at our expense.

Happy Holidays from Frederick...

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avatar 12.15.2011 by

To me, the ads I see on the Internet aren’t really very effective and I’ve wondered why.  I think it’s because most advertisers aren’t taking advant...

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avatar 12.06.2011 by

Guest post from Molly Carter Gaines, SolDesign Company

As marketers, we sometimes find ourselves tempted to focus all of our attention on one single p...

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avatar 11.24.2011 by

We hope everyone has a fabulous day!

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