Have You Ever Heard About the Principle of Relative Constancy?

avatar 03.14.2013 by

Don’t get too sweaty – I never heard or saw it either before I plunged onto the internet and googled “How will the advent of the internet effect existing media?” Much to my surprise this densely reasoned article about the “Principle of Relative Constancy” is all about advertising. I didn’t know we had principles, did more…

Why People Leave a Website
avatar 02.07.2013 by

Here are the 25 reasons that folks leave websites. Suffice to say FREDDY has seen a lot of websites that violate these obvious caveats:

Auto-sound Popup more...
Selling Expensive Items Online. Will It Work?
avatar 01.17.2013 by

A key trend evolving in retail is answering consumer demand for real-time responses. It is driven by the rapid embrace of online storefronts like Amazon.com. more...

Who Will Seize the Day?
avatar 01.09.2013 by

The greatest advertising opportunity ever is here right now and some smart advertising agencies – probably in the USA – will have the chance to score big more...

Happy Holidays From Your Friends At Frederick Swanston!
avatar 12.21.2012 by
Man Cannot Live on High Point Market Alone.
avatar 10.12.2012 by

High Point Fall Furniture Market opens next week in North Carolina. For many exhibitors, their time at Market this week will be as close to a furniture marke more...

Proud to be an American!
avatar 10.11.2012 by

I remember clearly how we treated the returning soldiers, sailors and marines – many wounded – who were greeted with jeers and rotten fruit when they cam more...

Malls vs. Online: Who Will Win The Shopping War?
avatar 10.05.2012 by

“Often wrong, but never in doubt.”   Old Family Proverb

I recently squawked about the demise of the big shopping mal more...

Tourism Marketing Dollars: To Cut or Not To Cut?
avatar 09.10.2012 by

I came across an article on state tourism marketing yesterday, and the headline read Virginia Tourism: Instant Revenue Generator. The reason I found that hea more...