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SVP Director/Client Development
Dean Lukehart (678) 527-1144 dean@frederickswanston.com |
Agency Principal
Scott Frederick (678) 936-2381 scott@frederickswanston.com
Agency Principal
Bill Swanston |
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Frederick Swanston
11800 Amberpark Drive Suite 100 Alpharetta, GA 30009 (770) 642-7900 dean@frederickswanston.com |
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@FredSwanAgency |
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02.01.2012 by Freddy Swan |
Does anyone actually tune in to watch the game anymore? Well, I’m sure there’s still a handful of face-painted, jersey-wearin’ folks out there. But with bigger budgets and better technology, agencies are able to create higher quality commercial spots that entertain viewers at a level like never before. The annual telecast of pro football’s championship [...]
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01.24.2012 by Freddy Swan |
Like a lot of folks, Freddy Swan has been cutting back on unnecessary expenditures lately. One area where many people have cut back is on magazine subscrip...
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01.11.2012 by Freddy Swan |
How about some good news to start the year off with? According to no less a source than The New York Times, there will most likely be a significant rebound...
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01.04.2012 by Freddy Swan |
Here are some observations and realities advertisers and their agencies need to address as they study 2011 holiday retail sales and trends:
Internet sho... |
12.21.2011 by Freddy Swan |
What better way to celebrate the holidays than to embarrass your employees with old photos. Please enjoy at our expense.
Happy Holidays from Frederick...
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12.15.2011 by Freddy Swan |
To me, the ads I see on the Internet aren’t really very effective and I’ve wondered why. I think it’s because most advertisers aren’t taking advant...
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12.06.2011 by Freddy Swan |
Guest post from Molly Carter Gaines, SolDesign Company
As marketers, we sometimes find ourselves tempted to focus all of our attention on one single p...
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11.24.2011 by Freddy Swan |
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11.22.2011 by Freddy Swan |
The times in which we live are still pretty challenging. Double-digit unemployment. Depressed housing values. The stock market on a roller coaster path. With...
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11.03.2011 by Freddy Swan |
If you google “The Future of Advertising” you’ll probably see 30 to 40 articles by experts opining where the industry is heading. It’s scary for me b...
